
Every Startup has one key objective, and that’s growth. Without growth, even the best Startup idea is dead in the water. The foundation of successful growth is lead generation, since it is the first step in the sales funnel. It happens when someone discovers your website or platform, and is interested enough to sign up and engage with your brand. Many Startups focus most of their resources on product development, and fall behind on lead generation and marketing. But it’s......
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