Case study: How Jessica Nazarali added $10k per month to her company’s revenue with our LinkedIn lead generation service

Background

Australian 7-figure business coach Jessica Nazarali is passionate about helping women all over the world grow their business. She’s widely regarded as a leading authority in her field, and has been featured in Huffington Post, Marie Claire, and Cleo, among others.

When Jessica approached us, she was looking for a LinkedIn lead generation agency to diversify her source of leads, and asked us to help her leverage LinkedIn to create a new stream of targeted leads and clients for her coaching business.

Our plan was to use the precise search targeting of LinkedIn to find, and connect with her ideal audience, and to cultivate valuable, long-term relationships with them.

What we did:

We worked with Jessica’s LinkedIn account, and improved her profile to convey the benefits of her business coaching in compelling marketing language.

Next, we used the search filters of LinkedIn to systematically identify, and connect with, Jessica’s ideal prospects: independent coaches and consultants based in the USA. We then engaged her new connections in a dialogue, and introduced the benefits of Jessica’s service to them.

In addition, we also executed an ongoing follow-up campaign with interested leads, to retain top-of-mind awareness with them, and to get them to book a call with her sales team.

Results:

• 712% increase in targeted connections
• 10-15 qualified leads generated per month
• 2 new clients per month
• $10,000 added to her sales pipeline per month

As a result of our work, Jessica was able to add LinkedIn as a strong lead source for her business. She can now build on these results by using LinkedIn systematically as an additional marketing channel to grow her business.