Case study
How Jessica Nazarali added $10k per month to her company’s revenue with our LinkedIn lead generation service
Jessica Nazarali added 2 new clients per month to her coaching business with Blu Dot Media’s ‘done for you’ LinkedIn lead generation, resulting in an additional $10,000 USD per month to her sales pipeline.
Background
Australian 7-figure business coach Jessica Nazarali is passionate about helping women all over the world grow their business. She’s widely regarded as a leading authority in her field, and has been featured in Huffington Post, Marie Claire, and Cleo, among others.
When Jessica approached us, she was looking for a LinkedIn lead generation agency to diversify her source of leads, and asked us to help her leverage LinkedIn to create a new stream of targeted leads and clients for her coaching business.
Our plan was to use the precise search targeting of LinkedIn to find, and connect with her ideal audience, and to cultivate valuable, long-term relationships with them.What we did:
We worked with Jessica’s LinkedIn account, and improved her profile to convey the benefits of her business coaching in compelling marketing language.
Next, we helped her create high quality content, including videos and short-form posts, to position herself as an authority in her field.
We then used the search filters of LinkedIn to systematically identify, and connect with, Jessica’s ideal prospects: independent coaches and consultants based in the USA. We then engaged her new connections in a dialogue, and introduced the benefits of Jessica’s service to them.
In addition, we also executed an ongoing follow-up campaign with interested leads, to retain top-of-mind awareness with them, and to get them to book a call with her sales team.Results:
- 712% increase in targeted connections
- 10-15 qualified leads generated per month
- 2 new clients per month
- $10,000 added to her sales pipeline per month
- 417%
AVERAGE INCREASE IN PROFILE VIEWS
- 1031%
MONTHLY INCREASE IN CONTENT VIEWS
- 717%
AVERAGE INCREASE OF QUALIFIED LEADS
How does it work?
1. FINDING YOUR BUYERS
We work with you to determine your ideal buyers, and identify your target market on LinkedIn.
2. PROFILE AUDIT
We analyze the strengths and weaknesses of your LinkedIn profile, and find ways to improve it.
3. CAMPAIGN DEVELOPMENT
We'll create compelling and personalized messages to engage with new connections.
4. WE LAUNCH THE CAMPAIGN
We systematically connect with and engage decision makers in your target market on LinkedIn.
5. YOU GET MORE SALES
When someone is interested, we'll alert you so you can continue the conversation with them and close the deal.